The 2025 Nobel Prize in Economics was awarded to Mokyr, Aghion and Howitt for “for having identified the prerequisites for sustained growth through technological progress”i. Mokyr’s historical research attempted to explain why innovation flourishes. Each new technology competes to replace the old, creating both incentives for innovators and disruption for incumbents.
In traditional economic models, physical capital is rivalrous: only one factory or person can use a machine at a time. In contrast, it is claimed that ideas can be reused infinitely; once an innovation exists, it can boost productivity everywhere without being depleted. This is misleading. New ideas need to be learned and implemented via new algorithms and machines, and this depletes capital. These resources are rivalrous and their allocation to new technology can lead to obsolescence and scrapping of old capital—a key theme in the Aghion–Howitt model of creative destruction.
There is a hidden assumption in the claim that ideas can be reused without limit: all humans are equipped with roughly the same biological machinery for learning. This obvious fact is the result of the very wasteful process of evolution. The cost of ideas has already been paid in countless rounds of variation and selection, trial and error. The rise of AI has dramatically highlighted the fundamental cost of ideas (or intelligence): the number of tokens you can generate per unit of energy. What is the link between the ‘token accounting’ of AI and the cost of ideas?
Life on earth is possible because the planet is near a hot star and surrounded by cold space. Heat energy emitted from the sun is absorbed by the earth and remitted into empty space at the same rate. It is in a steady-state, but far from a thermal equilibrium. Between absorption and emission of heat by the earth, some energy is stored as Free Energy 1. This is life. All living things are evolutionary, metastable states of a complex network of electro-chemical processes driven far from thermal equilibrium by access to low-entropy energy, a.k.a food. We can think of a store of free energy as a battery. We can extract work by using it up as the store is returned to thermal equilibrium.
Natural selection drove the development of the central nervous system (CNS) in locomotive animals, dramatically increasing free energy by lowering entropy and allowing a learning machine to arise. Fossil fuels also store free energy, but the free energy stored by evolution in the CNS of animals is vastly greater. How is it stored?
The relentless pursuit of sustenance demands energy expenditure. Every organism is locked in the struggle to find effective strategies to acquire energy, ensuring survival and the perpetuation of life itself. This delicate balance is critical; expending excessive time and energy in the quest for nourishment jeopardizes the future, risking the ability to reproduce. The evolution of animals with a central nervous system allowed this process to become more efficient through the development of biological learning machines. A learning machine stores free energy in the way it compresses the information extracted from its interactions with the world.
This may sound difficult to believe. A simple story may help. Imagine you are lost and starving in the jungle. The you see a fisherman by a river. You could eat the Fisherman, but a better long-term strategy is to ask the Fisherman to teach you how to fish. This only works because evolution has equipped you with the same kind of learning machine used by Fishermen. That makes it very inexpensive to learn by talking with this Fisherman.
Humans learn novel and effective strategies to intervene in the world. They have ideas, make tools, and teach each other how to use them. Ideas and learning are not free. They are objective features of a special kind of complex machine and, like all machines, constrained by thermodynamic principles.
Learning machines are dissipative systems driven from thermal equilibrium by an external energy source and necessarily generate waste heat. The current focus on AI algorithms masks this feature, although the huge cost of electricity to power the machines running the algorithm gives the game away. This is fundamental and not an accident. There is a minimum thermodynamic cost to learning and modern AI systems are extremely far from it. The biological learning machines built by evolution are an enormous store of free energy in the form of a complex system of vastly reduced entropy.
Evolution paid an enormous thermodynamic cost to produce biological learning machines. This cost is largely invisible as the waste products of the evolutionary learning process are dead. We take the incredible thermodynamic advantage provided by biological learning machines for granted.
The reason that learning consumes energy, and requires work, is easy to see. The irreversible dynamics of learning necessarily lowers the entropy of any physical system that supports the process. This low entropy state becomes the thermodynamic resource that enables learning machines to lower the entropy of raw materials in their environment and create wealth.
A homonid randomly chipping stones may accidentally produce a stone axe, but the amount of waste stone generated will be enormous. Most of the agent’s internal energy will be used up producing the waste and not reducing the entropy of the raw materials at all but increasing it. The solution to this problem was solved by evolution; build a learning machine. It is the learning machine inside the agent that enables it to change the distribution in feature space to enable optimal control.
The fundamental law of learning machines says that a properly configured learning machine will minimize the probability of making an error when it expends the least amount of energy in each trial. The training process is a feedback from output to the internal configuration of the machine that minimizes the error. This process is irreversible as the change in the internal configuration is made in the presence of friction.
A learning machine once trained will produce goods with the least consumption of energy per unit. So long as the efficiency in production so gained pays for the energy lost to train the machine, you win. The cost of building and training the learning machine is a capital expenditure that contributes directly to production. In the case of axe production, the physical labour is spent in learning to minimise the amount of energy required to produce each axe. It is essential that we not only include the cost of labour and the capital cost, but the cost of learning when we seek a formula to estimate productivity.
The AI industry focus is rapidly moving from chip price, capital expenditure, and traditional KPIs to “tokens per watt”. In AI economics, it’s not just about more powerful processors—it’s about optimizing token throughput relative to energy consumed, aligning computation with business outcomes.
A machine learning algorithm requires a machine to run it on, an Nvidia GPU for example, and it consumes energy as it switches transistors on and off while the calculation proceeds. Suppose we submit a query to a large language model (LLM) like ChatGOT for example. The first step is to encode all the input as words, sub-words, or punctuation marks are split into tokens. Each token is assigned a unique numerical ID, allowing it to be represented in a way the model can understand and manipulate.
Each token ID is linked to a high-dimensional vector called an embedding. This vector captures the meaning and correlations between parts of the input. These embeddings are the actual inputs to neural network layers in modern AI models. Models like transformers use sequences of these embeddings to learn patterns and connections by adjusting the numbers in embedding space. During training, the model processes millions of token sequences and gradually updates its internal settings to understand language, images, or sound. For language models, the AI learns to predict the next token based on previous ones and context. For other types of data, like images or audio, tokens represent parts of the input, and the model learns to interpret or rebuild them step by step.
At inference, the model generates new tokens, turning internal representations back into data (such as text) for the user. By analyzing, learning relationships between, and generating tokens, learning algorithms develop the ability to understand, reason, and communicate in natural or structured domains.
Processing more tokens demands proportionally more RAM, VRAM, and GPU cycles. Transformer architectures—core to LLMs—scale computationally with the number of tokens, sometimes quadratically (especially in attention mechanisms).
In the last twelve months, the approach to machine learning has been fundamentally changed by the implementation of reasoning models. OpenAI introduced its first reasoning model—known as o1—on September 12, 2024, moving beyond the Chatbot phase of early consumer models. In reasoning models, tokens are generated from inside the inference phase itself. Reasoning models often produce chains of thought or detailed solution traces before generating a final answer. These reasoning traces can be several times longer than standard outputs—up to 20x higher in some advanced reasoning tasks and models. While a standard question/answer model might generate a concise answer, a reasoning LLM will output extended explanations, step-by-step logic, or code to justify its conclusion, each segment adding tokens. Models produce these extra tokens sequentially—each new token depends on all previous ones—so memory requirements and compute time scale with output length. This impacts inference slowdown and resource consumption as token sequences get longer.
While this increases the performance of the models to the point where they can ace international mathematics competitions, it dramatically increases the cost of inference by generating tokens for reinforcement learning. The change in token count is highly task-dependent, model-dependent, and can be controlled for efficiency in some architectures. About 60% of businesses using LLM APIs have exceeded their planned budgets due to unanticipated token use, underscoring the importance of robust monitoring and control tools.
Errors in prediction or classification are dependent on the mathematical form of token embedding. High-quality token embeddings enable learning algorithms to better capture semantic meaning, relationships, and context among data units such as words or code, which leads to more accurate and reliable predictions. Poorly constructed embeddings may miss complex correlations in the token sequences. Models with robust embeddings are less likely to make these errors because they have a more faithful representation of language or other underlying data.
In summary, it is tokens in and tokens out. Tokens determine the model’s context window—how much information it can process at once—and directly impact accuracy, efficiency, and inference cost. In between input and output there are trillions of transistors switching on and off each second, transforming embedded tokens.
Switching a transistor on and off costs energy and this is where the fundamental cost is paid. Larger and more expressive embeddings often lead to better prediction quality but require more energy, memory, and computational power at inference. The most efficient token embedding systems are co-designed to match hardware capabilities—using hardware-aware algorithms for dynamic token pruning, data compression for sparse input, and pipelines that execute key computations near memory arrays (processing-in-memory/PIM). These innovations cut data movement overhead and maximize tokens-per-watt metrics.
Nvidia’s Jensen Huang has proposed the concept of an AI factory where hardware co-design strategies for token reduction are fundamental to maximizing efficiency measured as tokens generated per unit of energy and capital. The strategy is to achieve exponential performance growth while driving down the cost per token. By focusing on algorithm-hardware integration, each incremental improvement translates directly into lower operational costs and higher return on investment.
In a traditional factory raw materials are processed to produce lower entropy products by doing thermodynamic work, but a key role is played by learning. A homonid learns a procedure for making stone axes. It is not error-free. Even if it is followed exactly, it can fail to produce a useful axe, but most of the time it produces a good axe. A recipe used by a baker to make a cake is another kind of procedure. A cake has less entropy than the raw ingredients that went in it. Henry Ford was one of the first innovators to realizethat the algorithm organizing the factory can make a huge difference to entropy reduction per unit cost.
Jensen Huang’s concept of an AI factory makes a direct link between learning and entropy reduction. Making this process more thermodynamically efficient is the key to wealth growth. In the AI factory, raw data (text, images, experimental data) enters, is processed with massive computation, and intelligence, in the form tokens, exits—ready to be used by businesses, software, robots, and other industries. They key is to maximise the entropy reduction per unit of free energy used. Better hardware co-designed with better algorithms is the new drive of GDP growth.
AI factories run continuously, much like power plants, operating at scale to produce high-value intelligence through enormous compute infrastructure. Tiny improvements in quality or efficiency produce outsized gains in engagement and profitability for clients. Industrial scale intelligence will transform our world in a matter of years. The real bottle neck is the need to talk to humans. If we require that, the machine needs to transform its internal embeddings into the algorithm of human language which evolved over millions of years of trial and error. There is no good reason for this if the real objective is to transform matter. Exponential growth in GDP will only occur when humans are out of the loop.











